Stringi stringi, il succo è che per diventare "milionari" di fatto (=avendo i milioni) e "spiritualmente" (es. Inoltre si soffermano troppo a lungo su aspetti marginali (l'approccio dei milionari all'acquisto dell'auto) o anche eticamente "debatable" (il rapporto dei milionari con i figli, es.). Gli autori hanno un approccio al tema che definirei moralistico, e il loro tono diventa, a tratti, addirittura acido, quasi gli spendaccioni americani con l'ipoteca sulla casa e 4 macchine in garage gli abbiano provocato un travaso di bile. Gli autori hanno fatto un buon lavoro con l'analisi dei micro-dati e con altre tecniche qualitative (Focus Group), ma non si può dire che sia un buon lavoro secondo gli standard della ricerca sociale. Questo è uno di quei libri-cult, che, non foss'altro che per curiosità, bisogna leggere. His research includes wealth building and economic sustainability for microenterprises. is an author and for 28 years, professor of finance, accounting and management. is coauthor of The Millionaire Next Door, a research-based book about wealth in America that has been ranked as a bestseller by the New York Times for more than three years. ~ "Richer Than A Millionaire" is a timely book which embraces traditional values. The authors answer such questions as, “What does it take to be rich?” “How can I be financially secure?” “What does it take to be prosperous?” The book is based on primary and secondary research of millionaires and those who are en route to that status.
It is written for the 2020's environment. Richer Than A Millionaire ~ A Pathway to True Prosperity.
William Danko has coauthored a new book with Dr. Stanley's website at for more information on his life and work. The author lived in Atlanta, held a doctorate of business administration from the University of Georgia in Athens and was formerly a professor of marketing at Georgia State University. His other works included Selling to the Affluent, Networking with the Affluent, Millionaire Women Next Door, and Stop Acting Rich. The Millionaire Mind debuted at #2 on the New York Times bestseller list.
In 2000, he published The Millionaire Mind, which explored America's financial elite and how they became so. Over 4,000,000 copies of this New York Times bestseller have been sold. Stanley wrote The Millionaire Next Door in 1996. Stanley's first book, Marketing to the Affluent, was selected as a top ten outstanding business book in America by the editors of Best of Business Quarterly. His last book, The Next Millionaire Next Door, was published posthumously in October 2018 and co-authored by Dr. Stanley (1944-2015) was the author of seven award winning books concentrating on America's wealthy population and was the foremost authority on the affluent.
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